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Hi, I’m Ethan, a passionate Product Designer from the scenic landscapes of Northern Ireland 🍀.

Featured Work

UI mockup of the Vertex Rules Engine interface showing a draft rule with steps for triggering user actions.

Vertex • Rules Engine

Enabled users to create automated workflows using simple steps they could assemble, reorder, and combine—reducing manual effort and improving consistency.

Desktop B2B SaaS Enterprise Automation
UI mockup of the Vertex Hierarchies feature displaying a list of store locations in Belfast, organized by region within a tree structure.

Vertex • Hierarchies

Designed a flexible hierarchies feature to organize users and locations, improve structural visibility, and help teams navigate complex organisational data with clarity.

Desktop B2B SaaS Enterprise
Mobile UI mockups of the redesigned AutumnCare aged care platform, showcasing resident lists, care notes, and medication administration screens.

AutumnCare • Platform Overhaul

Redesigned a legacy aged care platform to streamline clinical workflows, reduce cognitive load, and improve usability for time-pressured care staff.

Mobile B2B SaaS HealthTech Automation
Mobile UI mockups of the Habiits wellbeing app showing a sleep habit tracker and a mood check-in feature with emoji-based feedback.

Habiits • Mental Wellbeing App

A positive habit-forming mobile app designed to support mental wellbeing — grounded in research-driven UX and science-backed behaviour change principles.

Mobile B2C Wellbeing UX Research Concept
UI mockup of the redesigned Pitchbooking platform calendar view, displaying sports facility bookings by day and time across a weekly schedule.

Pitchbooking • UX/UI Refresh

Redesigned the booking and management platform for sports facilities to simplify reservations, streamline administration, and modernize the user experience.

Desktop B2B & B2C SaaS SportsTech